A structured content, SEO, and paid media roadmap for Dr. Arif Ur Rahman Ashik to improve patient discovery, strengthen clinical authority, and increase appointment demand in Chittagong.
Business Objective
Increase qualified patient awareness, improve doctor-brand trust, and convert digital visibility into appointment demand.
Operating Model
A monthly content engine combining social publishing, reel production, SEO-led articles, channel management, and optional paid media.
Decision Lens
Professional positioning, local search strength, patient education depth, and measurable inquiry generation.
About the Client
Orthopaedic Surgeon · Chittagong
11+ years of orthopaedic expertise spanning complex trauma, sports injuries, joint replacement, pain management, and geriatric fracture care. Trusted by patients across Chittagong from the only doctor who delivers the right diagnosis.
📍 City Care Diagnostic, Chittagong Medical East Gate, Panchlaish
Strategic Implication
The credibility already exists offline. The commercial opportunity is to convert that reputation into a more visible digital brand so patients can discover, evaluate, and choose Dr. Arif faster.
The Opportunity
Patients decide before they arrive. Your digital presence is your first impression.
01
Patients increasingly validate doctor profiles online before booking. Search visibility, social proof, and educational content now shape the shortlist before the first call.
Implication: branded search and content must work together
02
Credibility is built before consultation. Consistent educational posts, doctor-led video, and informative website content help reduce hesitation and improve trust.
Implication: expertise should be translated into simple patient language
03
High-value content can travel far beyond the immediate follower base, creating repeat visibility among prospective patients, caregivers, and referral networks.
Implication: one strong topic can support both awareness and referrals
04
Local specialists are becoming more active online. A disciplined digital presence protects market share and positions Dr. Arif as a more visible authority in orthopaedics.
Implication: consistency is now a competitive advantage
05
LinkedIn supports a second layer of reputation building with peers, institutions, hospitals, and professional collaborators who influence referrals and perception.
Implication: institutional trust improves referral quality
06
A well-structured blog and local SEO program create compounding organic visibility, bringing in search-led appointment inquiries month after month.
Implication: owned search traffic compounds over time
What We'll Do
Reach · Awareness · Community
Authority · Peer Network · Brand
YouTube
Education · Trust · SEO Value
Blog + SEO
Ranking · Traffic · Appointments
Recommended channel role: Stories maintain frequency and familiarity, static posts build authority, reels extend reach, LinkedIn strengthens professional positioning, and blogs create durable search visibility.
Meta Ads
We will run Meta ads on Facebook and Instagram to support awareness, remarketing, and appointment-focused campaigns built around chamber updates, high-priority services, seasonal pain points, and best-performing educational content.
Content Strategy
Reach · Awareness · Engagement
📸 Static Post Examples
🎬 Reel Examples
📖 Story Examples
What This Achieves
Builds patient familiarity, keeps chamber information visible, and creates simple educational assets that are easy to consume and share.
Authority · Peers · Professional Network
🧠 Pulse / Post Examples
📊 Professional Content
🏥 Institutional Branding
What This Achieves
Strengthens peer credibility, improves institutional visibility, and makes the professional profile feel more authoritative and referral-ready.
YouTube
Education · Trust · Long-Form SEO
🎥 Shorts (60 sec)
📺 Long-Form Video Examples
🔴 Live / Q&A
What This Achieves
Extends the life of doctor-led education, improves discoverability on YouTube and search, and creates reusable long-form trust assets.
Sample Deliverables
Illustrative mockups of the proposed output across Facebook, LinkedIn, and blog content. These examples are intended to show format, tone, and communication style for the monthly content plan.
Facebook Story Mockup
If pain lasts more than 2 weeks, affects walking, or returns repeatedly, it should be evaluated.
Use case: frequent touchpoint content that keeps the doctor top-of-mind while educating patients in a fast, low-friction format.
Facebook Static Post Mockup
Orthopaedic Awareness Series
Static posts can combine one strong headline with a short educational explanation and a save/share prompt for patient utility.
Use case: stronger evergreen content for trust, credibility, and repeat sharing among patients and families.
Blog Article Mockup
Sample Article
Use case: owned search traffic, stronger local keyword visibility, and a more conversion-oriented website experience.
LinkedIn Post Mockup
Dr. Arif Ashik
Orthopaedic & Trauma Surgeon
Sample Professional Post
A concise expert post can position the doctor as a credible medical voice while also making complex care decisions easier for patients and families to understand.
Use case: stronger professional positioning, referral credibility, and a more executive-facing content presence beyond Facebook.
Blog + SEO Strategy
Sample Monthly Topics
Week 1 · Awareness
"Why Knee Pain Gets Worse in Monsoon — and What to Do"
Target: knee pain Chittagong · 1,200 words
Week 2 · Condition
"PLID vs Sciatica: How to Tell the Difference"
Target: PLID treatment Bangladesh · 1,400 words
Week 3 · Procedure
"What Happens During an ACL Reconstruction Surgery?"
Target: ACL surgery Chittagong · 1,500 words
Week 4 · Trust Builder
"5 Signs You Should See an Orthopaedic Surgeon Today"
Target: orthopaedic doctor Chittagong · 1,000 words
Editorial Framework
Each article should solve one patient question, reflect Dr. Arif's clinical point of view, include local search keywords, and end with a clear consultation or appointment call to action.
Monthly Content Calendar
Static
Knee pain myth-busting post
Reel
"How to stretch for lower back pain"
Complex fracture case insight
Short
"When does knee pain need surgery?"
Blog
Knee pain in monsoon — SEO
Story
Chamber availability update
Static
Sports injury awareness carousel
PRP therapy for joint pain
Short
"PLID explained in 60 seconds"
Blog
PLID vs Sciatica — SEO article
Reel
Recovery tips post-fracture surgery
Static
"5 foods good for bone health"
ACL reconstruction approach
Short
Joint replacement Q&A
Blog
ACL surgery explained — SEO
Story Poll
"Do you have joint pain?" poll
Reel
"Elderly bone care tips"
Geriatric orthopaedics insight
Short
"When to see a doctor for back pain"
Blog
5 Signs you need an ortho — SEO
On-Page SEO
Four pillars of on-page SEO that turn your website into a patient-attracting machine.
Pricing Plan
All plans follow the core content and SEO strategy above. The difference is how much production and paid media support we add each month.
Plan 1
25,000 BDT / month
Best for building a steady professional presence with efficient content execution and controlled production cost.
Included
Plan 2
35,000 BDT / month
Best for a stronger on-camera presence with higher production quality and more premium video delivery.
Included
Plan 3
50,000 BDT / month
Best for combining premium content execution with paid acquisition, lead generation, and faster market reach.
Included
All three plans include Meta Ads support with an approximate $50/month media budget as discussed. Plan 3 additionally includes Google Ads campaign setup and management. Media spend is billed separately from the monthly service fee, and a monthly performance summary can be shared covering reach, engagement, traffic, inquiry trends, and next-month recommendations.
Expected Outcomes
Phase 1 — Foundation
Month 1–2
Phase 2 — Growth
Month 3–5
Phase 3 — Scale
Month 6+
Monthly Reporting
A concise monthly dashboard can summarize delivered output, audience growth, top-performing topics, traffic trends, and inquiry indicators.
Review Cadence
A monthly review session can be used to align on performance, refine editorial priorities, and adjust content or ad direction based on real response.
Decision Support
The program is designed to show what is driving awareness, which assets build trust, and where time or budget should be intensified next.
Recommended Next Steps
With the right operating rhythm, Dr. Arif's expertise can be translated into a stronger public brand, more patient trust, and a clearer pipeline of appointment-driven demand.
Step 01
Approve the package
Confirm the preferred monthly plan, media support scope, and whether the main priority is awareness, consultation demand, or institutional positioning.
Step 02
Prepare the first cycle
Finalize topic pillars, gather base assets, schedule shoots where required, and prepare the first month of stories, posts, reels, and article topics.
Step 03
Launch and optimize
Begin publishing, monitor engagement and inquiry behavior, and refine the content and ad mix through monthly reporting and strategic review.
Presented by Umber · Digital Marketing Agency, Chittagong